With the digital revolution in full swing and the ease of government regulations on gambling, the sports betting industry is undergoing dynamic transformations over the last few years and consequently surging in popularity around the word, the revenues of many world’s leading sports betting companies are also growing significantly year on year. Today, sports betting has become one of the fastest growing industries across the world, offering immense potential for both bettors and sportsbooks. Some of the popular games for sports betting include horse racing, greyhounding, cricket, football, baseball, basketball and golf.
For the latest online gambling market size, sports betting market forecast, and top sports betting companies in the world, please see our report Global Sports Betting Market 2018-2022, or download your FREE Global Sports Betting Market Report Sample now!
Global Sports Betting Market Analysis
Over the last few years, the world has opened immense opportunities for gamblers to take part in sports betting anywhere in the world through digital platforms, except in those nations where betting is banned. The global sports betting sector occupies the major market share in the overall online gambling industry accounting for more than 40 % of the worldwide gambling revenue generation. According to the Technavio’s market analysts, the sports betting market will grow at an impressive CAGR, with the global sports betting market revenue expected to reach nearly $370 billion by 2022.
Sports betting has its terminology you need to know. Though the list of sports betting jargon is long, to understand the rest, you need to learn these terms. When bookmakers set their numbers, they decide who they think will win the game and by how much. A favorite is who the bookmaker thinks will win the game, and receives a (-) on. I had been a bookie for seven years when I joined one just north of Atlanta, and within two days, they had taught me new ways to gamble on sports. The bartender was the guy at the lodge who organized all the betting there, and he was confused by it, more than anything else. Since 2012, when the UK-listed bookmaker merged three businesses to establish William Hill US, the company has grown consistently to achieve the market share of around 30%, making it one of the largest sports betting companies in the UK and the US. Bookmaker prides itself on offering VIP service to all of its sports bettors. You can rely upon polite, friendly, and helpful customer support, regardless of whether you are a casual bettor or a.
Read more:How Is the Online Gambling Industry Making Room for the Next Unicorn Company?
Top 10 Sports Betting Companies in the Global Gambling Industry
888 Holdings
888 holdings is one of the most popular online gaming operators, which operates 888 sports, casino, poker, and bingo brands. Since its launch in 2008, 888 Sports has been successful in establishing a strong presence in the online sports betting market. The online betting site breaks away from the traditional bookies with exclusive customer deals, a range of new markets and an international appeal. Although the company exited US market long back owing to the strict government regulations, they have been keeping a close eye on regulatory developments in the US.
Today, 888 has already positioned itself in the market by partnering with the US-based companies. The potential for the sports betting sector in the US is significant and, as the only firm in all three regulated US states, 888 is all set to exploit the potential growth opportunities in the US market.
Read more:The Game is on! Here are the Top 15 Online Gaming Companies
GVC Holdings
GVC Holdings is one of the largest sports betting companies and gaming groups. With its unique proprietary technology platform, GVC offers casino, poker, bingo, and sports betting under some of the industry’s most popular online betting brands including partypoker, CasinoClub, Betboo, Bwin, Foxy Bingo, and Sportingbet. In a spell of acquisitions, GVC Holdings made a milestone €1.1 billion acquisition of online gaming brand bwin party in 2016 and acquired UK rival Ladbrokes Coral in March 2018.
Further, GVC Holdings also confirmed a $200 million joint venture deal with MGM Resorts recently that will see the former transfer its online sports betting know-how to the latter. This deal will soon lead to the launch of a wide range of sports betting sites in the US.
Kindred Group
The Stockholm-listed online gambling company, Kindred, continued their record-breaking financial performance in 2018, thanks to the all-time growth of their active customer-base and the 2018 FIFA world cup, that led to higher active users. Today, the company is regarded as one of the world’s leading online gambling brands within the sports betting arena. Kindred Group recently signed a 5+5-year agreement with Casino Atlantic City and Hard Rock Hotel in New Jersey. This move is Kindred’s first step into US gaming, with a view to offering online sports betting services to US customers.
Kindred’s major revenue comes from casino games and online sports betting. With these two segments which generated respective revenue of £104 million and £104.9 million during Q2, Kindred continues to witness significant online organic growth.
Read more : Why Sports Betting Accounts for the Largest Share of the Gambling Market
Paddy Power Betfair
Paddy Power Betfair was born following the merger of Paddy Power plc and Betfair Group in February 2016. Today, the business has four divisions: Online Australia, Irish Retail, UK Retail, and Telephone segments. The company’s Online Australia segment provides sports betting services and is the market leader in the Australian gambling industry. Its UK and Irish Retail segment operate 623 betting shops across Ireland and UK. It has a presence in Australia, United Kingdom, Ireland and across the world.
Paddy Power Betfair provides gaming and sports betting services through websites including betfair.com, paddypower.com, tvg.com, sportsbet.com.au, and us.betfair.com under the Betfair, Sportsbet, Paddy Power, and TVG brand names, and through a chain of licensed betting offices.
William Hill
Since 2012, when the UK-listed bookmaker merged three businesses to establish William Hill US, the company has grown consistently to achieve the market share of around 30 %, making it one of the largest sports betting companies in the UK and the US. William Hill is one of the early movers to reap the benefits from the legalization of sports betting in the US after the Supreme Court’s decision in May to strike out a federal ban passed in 1992. William Hill US is already the leading sports betting company in the US, operating more than 108 race and sports books in Nevada along with the state’s top mobile sports betting app.
The sports wagering giant signed sports betting agreements with a number of casinos in the US last month and is in talks with more operators. The company is ramping up hiring in Nevada for growing its US business. The company announced that it will offer mobile betting technology and sports betting risk management services to 11 casinos in Mississippi and West Virginia.
Download related report sample for free:Global Mobile Gambling Market 2017-2021
Bet365
Having added a vast range of betting options and products to their core over the past several years, Bet365 has grown to be one of the largest firms in the sports betting industry. Bet365 was one of the first sports betting company to start offering eSports to bet on. This British online gambling and sports betting company serves more than 23 million customers across the world by offering poker, casino, games, bingo, and sports betting, along with video streams on sporting events. The company recently inked a partnership with another sports betting company – Hard Rock Atlantic City casino to offer sports betting service
Stars Group
The ultimate owner of the most popular gaming brands such as PokerStars, BetStars, PokerStars Casino, and Full Tilt, Star Groups (formerly known as Amaya Gaming) recently announced that it has successfully acquired the Sky Betting and Gaming (SBG). This deal will turn the online poker giant into the largest sports-betting company in the world. Stars Group is one of the most licensed online gaming operators with its subsidiaries holding approvals and licenses in 19 jurisdictions across the world, including the Americas, Australia, and Europe. Star Group brands have millions of customers globally and are leaders in mobile and online betting, casino, poker, and other gaming-related offerings.
How To Become A Sports Bookmaker
Download related report sample for free: Global Online Gambling Market 2018-2022
Draft Kings
DraftKings is one of the most popular daily fantasy sports content providers that allows users to enter fantasy sports-related contests based on team and individual player performance in five largest American sports (the NBA, MLB, the PGA, the NFL, and the NHL), NASCAR auto racing, Premier League and UEFA Champions League soccer, the Arena Football League, Canadian Football League, Mixed Martial Arts (MMA) and Tennis. After the US Supreme Court cleared the way to legalize sports betting, DraftKings got to work immediately, as sports gambling will account for a major share of their business.
Betsson
Betsson is an award-winning sports betting website that has been around since 2006 and literally grew into a gambling empire. The company provides users from all over the world an option to play poker, casino, bingo games and place their bets on various sports events. Betsson is based in Malta and holds a betting license from the gambling commission in the same country as well as one from the United Kingdom as well. Today, its sports betting option is offered on various markets and more and more consumers choose it as a significant option for sports betting.
BetAmerica
BetAmerica made its name in online gambling industry through horse racing, which then branched out into fantasy sports with the launch of FanEx Sports. Today, BetAmerica.com is considered as one of the most legal and secure sports betting companies based in the US. With a wide range of fantasy leagues for MLB, NFL and NBA and more than 200 racing tracks to choose from, BetAmerica is all set to grab the major share in the sports betting industry.
To find out other major sports betting companies in North America, Europe and Asia, download your FREE Global Sports Betting Market Report Samplenow!
Global Sports Betting Market Trends
Online betting was brought into the sports industry in the late 1990s and has been growing significantly since then. With the emergence and high penetration of the digital platform, punters have the flexibility in placing bets on sports from any part of the world. Indeed, the digital revolution has given sportsbooks a platform to connect with new customers. Online gambling is one of the fastest growing sectors in the e-commerce industry and is a rapidly growing mode of gambling. The use of digital processes and the growing punter demand will propel the growth of the online gambling industry, while the major sports betting companies in the world are also expected to achieve higher revenues in the near future.
For more market intelligence in the global sports betting market, please check this following report:
The two most important activities that you should do when learning on how to become a bookie are learning how to acquire players and signing up with a pay per head service like Realbookies.com to take your players’ bets automatically with our betting software.
If you are in college and thinking about becoming a bookie, click here to see how a student took bets to pay off his college debts
The bottom line in bookmaking business is:
The more action you write, the more money you make. You will always want to add what you believe are solid players, not only to expand your business, but also to replace those customers who have proven to be bad debt or simply have been worn down by the house advantage.
Understanding that the customer who wagers only $100 a game will lose $3,000 to $4,000 over the course of any given season should give you plenty of incentive to hit the bricks. If you use your time wisely, reaching a customer base of 200 or so (a little better than average) should be no problem.
Getting new players is not as simple as advertising in the newspaper or sticking fliers on the windshields of cars when becoming a bookie. Nor can you just go out to the backyard, shake the customer tree, and watch them start falling to the ground.
Steps to become a bookie:
- Learn about the business from blogs and experienced people
- Find players
- Partner with another bookie so that you both win
- Get a great Pay Per Head Bookie Software
- Start running and managing your business
What you have on your side, however, is word of mouth.
“I won $3,000 from my bookie this weekend, and he paid me in full at 10:00 A.M. Tuesday.” If enough co-workers and room mates and drinking buddies hear that, they are sure to say, “Hey, you think you could get me on with your bookie?”
The best thing you can do to expand your client list is continue to treat the customers you already have with respect, courtesy, and professionalism-and to always pay in full, on time, and in cash.
People like to talk, especially when they just spent their lunch break picking up a sack of money, and if all the talk about you is similar to that above, you will have no problems adding new players.
What if you are starting out with no customers? There are still ways to maximize returns on your efforts. The first step to becoming a bookie is to understand the basic truth that gamblers know other gamblers.
Think back to the first time you talked to a bookmaker. Didn’t you know somebody who was gambling and he set you up’? Or were you in the employee break room when one of your co-workers had a sports page out and was checking the lines? Nothing has changed since that time, except that gambling has become more popular than ever.
Should you open shop?
If you are considering opening your own sportsbook operation, odds are you know people who gamble on sports. Some of them are probably looking for a new outlet to wager. I always told potential customers who already had a bookie that if they would try me just one weekend, they would never go back to their previous bookie, and in the 8 1/2 years I was in the business, none ever did.
Pinnacle Sportsbook
If you follow the guidelines on this page and conduct your business based on the information here, you will create many ex-customers for other bookies around your city.
You can start a football season with as few as 10 customers, and by the time bowl season has arrived, word of mouth recommendation should swell your pay sheet to 50 or 60.
At that level, even if the customers are small time, you should be employing an office clerk and a fax clerk while still leaving yourself a profit of $100,000 or so for six months of semi-work. Another way to increase customers as a bookie is to spend your leisure time where gamblers spend their leisure time.
But… Is It legal?
Here is a list for places where land-based Sportsbooks are legal. Also, remember that some states have started to loosen up regulations as well.
- Aruba
- Australia
- Bahamas
- Belgium
- Canada
- China
- Costa Rica
- Dominican Republic
- Ecuador
- France
- Guatemala
- Honduras
- Hong Kong
- Indonesia
- Ireland
- Italy
- Japan
- Macau
- Malaysia
- Mexico
- Netherlands
- Nicaragua
- Panama
- Portugal
- Spain
- South Korea
- Switzerland
- Taiwan
- Thailand
- US
- Turkey
- UK
- United Arab Emirates
Basic truth number two:
Golfers love to gamble.
Whether it is a $1-a-hole or $500-for-closest-to-the-pin wager, money changes hands when buddies get together on the links. Visit a golf warehouse or discount store, and the clerk there should be able to provide you with the names of several local private clubs you can join.
Many have stipulations that you have to be sponsored by a current member of the club, but some don’t. Find one where the membership fee is only $1,000 or so, plus monthly dues, and join. Besides improving your golf game (never a bad thing), being a member of the club will allow you to meet the other members of the club. Whether it is on the fairway or in the clubhouse, most of these men will enjoy a friendly wager from time to time.
You should be discreet when divulging how you make your living, but a cell phone call from a cart while the other three are deciding which club to use will start the conversation. Being proficient at spades, hearts, gin, etc., will also provide you the chance to meet other gamblers at the club.
Many older gentlemen go to the club every day to do nothing other than sit in the pro shop or locker room playing poker for eight or ten hours. Be friendly, be discreet, and, before long, you will be taking action.
The same basic truth (loving to gamble) applies to most guys who play tennis, but many actually participate in that sport for health benefits, and that is not our focus here.
BARS
Looking for more customers? Select a few bars in different parts of your city and become a regular. This does not mean you also become an alcoholic, as ginger ale or cranberry juice is usually what I order. (Trust me when I say that getting a DUI is not a fun thing, and it is even less so when the arresting officer sees that you have a hundred copies of the official betting schedule in your backseat. That’s what law enforcement refers to as a “clue.” But back to bars.)
When we say select a few “bars,” I am not talking about a T.G.I. Fridays or Chilis. I am talking about real bars. You know, the kind where when you walk in you can’t see anything for a minute or two until your eyes adjust. Real bars don’t have 143 televisions. They usually have one above the bar and one in the back room where the card tables are.
Find a few establishments like this and you have also just found a couple more customers. Go in, sit at the bar, and begin watching television. When you curse a basketball player for missing a free throw when his team is up by 17, the gamblers in the joint will know why you are upset. Most likely, they will be the ones to bring up sports wagering. “Who ya’ got?” is a common opener. When you reply, “I’ve got something on every team,” the conversation is started, and pretty soon you have another reason to visit the bar.
Partnering With Another Bookie
Probably the best way to get a lot of customers on your ledger in one motion is an arrangement where another bookie becomes a “sub-book” to you. It works like this:
Almost without exception, small to mid-size bookies will shut down after the NCAA basketball tournament is over and not reopen until football season starts in August. You should have no problem finding a player who, toward the end of basketball season, is looking for a new place to play so that he can bet on baseball.
The truly amateur bookie will think only of adding one new customer and, while taking on the new guy, will promise not to tell his regular bookie that he has gone somewhere else. What you should be doing in situations like this is not only have him tell his regular bookie about you, but ask that he put you in touch with his regular bookie.
At this point, you can present a no-risk offer to the bookie who is planning to stop taking action for a while. What you propose is that he tell all his current customers that he will be shutting down for baseball, but that if any of them want to get action on the games, he can recommend someone who is staying open.
Explain to the bookie that you will keep a separate record of whatever money, as a group, his customers wind tip collecting as a net winner or paying as a net loser. If they finish the season on the plus side (they won’t), you will pay out every penny. If they finish the season on the negative side (they will), you and he will split the profits 50-50.
All he has to do is meet with you each Tuesday morning to get the figures and then go pay or collect from the guys he put on. It will cost him nothing. He will have to do almost no work. He will make money.
Make sure the bookie realizes that in no way are you trying to snake his customers, just make money for both of you. He is planning on being closed anyway and, if he does it his way, he makes zero dollars for the summer.
Do it your way and he makes many dollars for the summer. Abiding by that agreement will, at the very least, be a money maker for a few months for you and the other bookie (now a “sub-book” to you). What normally happens is the bookie (a lazy creature by nature) will realize that he made a bucket of money for working one day a week, and when August creeps over the hill, will suggest that you two continue the arrangement.
Do this once a year and you will be extremely wealthy. You know the best part of this deal? With the extra money you get from this sub-book’s customers, you will be able to more than pay for another clerk, and now you won’t be working every day, either.
Becoming a member of a VFW or Eagle’s lodge or similar organization is another fantastic way to grow your bookie business. I had been a bookie for seven years when I joined one just north of Atlanta, and within two days, they had taught me new ways to gamble on sports. The bartender was the guy at the lodge who organized all the betting there, and he was confused by it, more than anything else.
He was happy when someone came along offering to help. “Helping” quickly turned into I had 53 new customers as a result of paying my $200 initiation fee. Besides being served semi-warm beer and having to listen to much more Hank Jr. than I ever knew existed, there was little downside to it.
Finally, I have acquired customers in a variety of other ways. Bookies have died, gone semi-legit, gotten married, gotten scared, or gone to jail (nongambling-related charge).
Hell, one buddy of mine decided that having to work three hours a day was just too much for him. For whatever the reason, if you can beat the bushes and open with even 10 or 12 guys, you will have 50 before you know it.
At that point, you are making a decent enough chunk of change to hire a clerk to work with your pay per head software service. You can then justify making him work all the shifts by himself, as you are out “recruiting new customers”.
Bookmaker Sports Betting
Once you have built up a list, the next move is to acquire the correct software to automate taking the bets and the other every stuff that comes with being a bookie. For that please read on the best sportsbook software to use and the advantages of using a PPH service like RealBookies
European Sports Bookmakers
If you are a beginer, right now you are wondering where to start acquiring the knowledge that will allow you to thrive in the Bookie Business, start with the Bookmaking Essentials course at Bookie Academy.
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